Have you noticed the music in TV ads lately? It used to be that hearing a "rock song" as part of an ad was worthy of discussion at the water cooler. . .
Now, songs that are still "current" are the centerpieces of huge ad campaigns.
Is todays "pop" and "alternate" music changing to be more commercial, or are today's marketers realizing how powerful music can be?
I think it has more to do with money.